Why This Role Matters
Fusion is one of the most exciting energy stories of this century, but most people don't understand it. We hope to change that.
Pacific Fusion is hiring a Content & Social Lead to build our presence across digital channels, grow our audiences, and help get more people invested in the success of fusion.
This is a role for someone who understands how great content, strategic distribution, and engaged communities can turn a complex technology into something people understand, follow, and care about.
You'll own Pacific Fusion's social media and content marketing strategy, shaping how and where we show up and how we build meaningful connections with the audiences that matter to us. You'll have the opportunity to build our channels from the ground up, experiment with new formats and platforms, and develop a distinctive voice for Pacific Fusion.
You’ll sit on the MarComms team and work cross-functionally with our executives, scientists, engineers, and creative partners to translate groundbreaking technical progress into compelling content that reaches well beyond the fusion industry.
This is a senior, hands-on role for someone who is first and foremost a team player, excited to build something new. You'll bring strong creative instincts and strategic thinking about audiences and channels, while rolling up your sleeves to produce content, draft posts, engage with communities, and measure what works.
What You'll Do
- Own our social channels. Develop and execute our strategy across LinkedIn, X, YouTube, Instagram, and emerging platforms, managing publishing, engagement, and channel growth.
- Build our content marketing engine. Own the editorial calendar and develop a steady pipeline of social, video, blogs, executive thought leadership, and other digital content.
- Grow and engage communities. Build relationships with audiences, creators, and industry voices across energy, science, technology, and innovation.
- Make complex science compelling. Work with leadership and technical teams to turn breakthroughs, milestones, and behind-the-scenes progress into accessible, engaging stories.
- Create and experiment. Stay ahead of trends, write and produce content, collaborate with creative partners, and test new formats, platforms, and approaches to reach broader audiences.
- Measure and optimize. Set KPIs, track audience growth and engagement, and use performance insights to refine strategy and scale what works.
- Build for scale. Establish the tools and workflows needed to grow a high-performing content and social function.
What You Bring
- 8+ years of experience in social media, content marketing, or digital strategy, ideally with a technology-driven company or ambitious brand.
- Proven success building social channels and growing audiences through measurable engagement.
- Deep understanding of social platforms, content formats, algorithms, and digital culture.
- Strong community-building instincts and experience cultivating engaged audiences and relationships with creators.
- Excellent writing, editing, and storytelling skills, with the ability to make complex subjects accessible and interesting.
- Experience producing content across written, visual, and video formats, working with internal and external creative teams.
- Strong analytical skills and the ability to translate performance data into better content and channel strategies.
- High emotional intelligence, intellectual curiosity and confidence when working with founders, scientists and engineers.
- An entrepreneurial, hands-on mindset. You're as comfortable setting strategy as you are writing posts, producing content, and engaging with followers.